Centuries later, after the Second World War, the countries which involved in this conflict were severely damaged. Their economies were destroyed because of the war effort during this period. The United States was one of the victors of the war, their economy was not as damaged as the economies of the European countries. Thus, the United States were in the position to support the European countries which have been damaged by the war. Three years after the Second World War had came to an end, the United States created Marshall-aid in order to support these European nations economically. When the economies of the European countries were restored, the world economy could flourish. Citizens inWestern countries became ever wealthier. Their purchasing power steadily increased over the years after 1948. Because of the Marshall-aid of the United States, Europe was highly influenced by a country which was neo-liberal. Because of the high influence of neo-liberalism, the capitalist countries became extraordinary wealthy. Even more wealthy than the Western nations have ever been before. In the coming centuries it is noticeable that the GDP of the Western countries has been rising in a significant manner. When focusing on the clothing market, an incredible raise of demand is noticeable. Because there exists such a big market for clothing, a large amount of companies are being ''pulled'' to low-wage countries for production. The Western world kept outsourcing their production of resources and their production of clothing to non-western parts of the Earth. The outsourcing was a reaction to the incredible low wages and work conditions in these areas. Thus, it became fairly easy for the Western world to make money through clothing. The reason for this is that they had to make little to no expenses for their non-western workers. These kinds of jobs are more closely related to slavery than to a real and fair labor. This trend has been going on up to this day. Especially people in Bangladesh and India are suffering by the problems these jobs put them in. Problems such as low wages, a dangerous working environment and bad working conditions are on the daily order. These workers in India, Sri Lanka and Bangladesh earn up to two US dollar a day, which does barely cover their expenses. Even though the workers have tried to protest several times against these wages, nothing changes about the situation. Companies abuse the workers because these people do need a job and the companies are the only ones that can give them some salary. But the wages are of such a proportion that it is more correct to call these jobs; slavery. The physical collapse of a factory in Dhaka in 2013 describes once more how dangerous the working environment of the workers in these countries is. This disaster took more than two hundred lives because of the dangerous working conditions

For the most of history the majority of the world population was not wealthy and did not own a lot of material goods. Actually, the opposite has been the truth. People did just own the neccesities which they needed to be able to stay alive. Things such as clothes, pots and tools were the only material goods they had. The reason for this is that these things were absolutely necessary. People stayed poor over a very large period of history, their purchasing power barely grew. The Gross domestic product (GDP) did not grow either. So, most of mankind stayed very poor overtime, they defintely could not effort it to buy things that were not considered
necessary for living. This phenomenon did not change during the vast majority of history. But this would change eventually, resulting into a great economical shift which would change the world drastically. In the early decades of the eighteenth century a phenomenon would occur which changed this economical constant of low wealth. Colonialism and the Industrial Revolution, which increased technological productivity, played a substantial role in this change. Because of these phenomena the economies of European countries increased and expanded enormously. Eventually this let to a rise of the wages. The rise of the wages ensured that regular families who previously could only buy the essentials could now also buy non-essential products. Just to make their life more comfortable than it was without these products. Because of this ''new'' habit the economies of the European countries were able to grow. In short, the more people spended on products, the more the businesses could grow and the more the wages would grow. This economical phenomenon was discribed as the First Consumer Revolution in history. This revolution was spread to several European nations, but in Britain it officially occurred for the first time. This event resulted in cultural, social and economical downthrows.

People started to desire more and more. New businesses and industries were set up to fullfil the demand for luxury items. Brands like Chip 'n' Dale which fabricated fancy furniture and Wedgewood which made pottery, are two examples of the industries which responded to this demand. Industries started to look into how the costumer could be persuaded to buy a specific good. Several tactics came into practice, one example of them is fashion, which is the main focus of our project. Throughout history fashion stayed more or less the same, but after the First Consumer Revolution took place, fashion styles changed very frequent. Resulting in the most dramatic and excessive clothing. Wigs, huge dresses, unpractical shoes and make-up became the beauty standard. Over time different fashion styles occured, naturely or by a costmetic ''force''. When the styles changed, the fabrics which we're used for the clothing we're often changed at the same time. The underlying reason for this change in fabric has several underlying causes. A few examples of these causes are production efficiency, popularity or the fact that the new fabric was more expensive and could be bound to the higher classes in society.

















Centuries later, after the Second World War, the countries which involved in this conflict were severely damaged. Their economies were destroyed because of the war effort during this period. The United States was one of the victors of the war, their economy was not as damaged as the economies of the European countries. Thus, the United States were in the position to support the European countries which have been damaged by the war. Three years after the Second World War had came to an end, the United States created Marshall-aid in order to support these European nations economically. When the economies of the European countries were restored, the world economy could flourish. Citizens inWestern countries became ever wealthier. Their purchasing power steadily increased over the years after 1948. Because of the Marshall-aid of the United States, Europe was highly influenced by a country which was neo-liberal. Because of the high influence of neo-liberalism, the capitalist countries became extraordinary wealthy. Even more wealthy than the Western nations have ever been before. In the coming centuries it is noticeable that the GDP of the Western countries has been rising in a significant manner. When focusing on the clothing market, an incredible raise of demand is noticeable. Because there exists such a big market for clothing, a large amount of companies are being ''pulled'' to low-wage countries for production. The Western world kept outsourcing their production of resources and their production of clothing to non-western parts of the Earth.

















The outsourcing was a reaction to the incredible low wages and work conditions in these areas. Thus, it became fairly easy for the Western world to make money through clothing. The reason for this is that they had to make little to no expenses for their non-western workers. These kinds of jobs are more closely related to slavery than to a real and fair labor. This trend has been going on up to this day. Especially people in Bangladesh and India are suffering by the problems these jobs put them in. Problems such as low wages, a dangerous working environment and bad working conditions are on the daily order. These workers in India, Sri Lanka and Bangladesh earn up to two US dollar a day, which does barely cover their expenses. Even though the workers have tried to protest several times against these wages, nothing changes about the situation. Companies abuse the workers because these people do need a job and the companies are the only ones that can give them some salary. But the wages are of such a proportion that it is more correct to call these jobs; slavery. The physical collapse of a factory in Dhaka in 2013 describes once more how dangerous the working environment of the workers in these countries is. This disaster took more than two hundred lives because of the dangerous working conditions.